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Social Media Content Curation: 3 Reasons to Share, Retweet as Well as Create

A lot of brands look at social media exclusively from their point of view. This often means only sharing their own content and gaining fans rather than following other users. Clearly, that works for some of them depending on their respective size. However, social media often works best when it’s done on an inclusive basis. This article explores the importance of sharing and retweeting, as well as creating.

Have Your Website In Order First

Yes, social media is a great way to drive traffic back to the website that you’ve painstakingly put together. If it’s been a while since you put up your website, it’s a good idea to go through and do a quick audit of it. Is your content well organized and easy to find? Does the website look good on mobile devices? Are you using an attractive and modern theme or does your website look more like it belongs in 2005? If you don’t have a website yet, then yes I would suggest getting that set up before getting down to work on your social media presence. I find that people are more likely to look at your profile (where you should definitely have a link back to your website!) when they first follow you on social media. They might like something that you posted, whether they found it humorous or informative, and think ‘hey I wonder what else they have’. If you can direct them to your website at this point, great! If you are just getting started and trying to be as budget-conscious as possible, have a look at these to get some deals on your hosting services. You might even be able to save on a domain name as well.

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Once you have your website up and running and looking its best, now it’s time to dive into social media. Follow a few guidelines and you should see a lot of benefit for your business!

1. Overly promotional social accounts put people off.

Anyone that has spent some time on social media will have seen accounts that come across as one marketing message after another. A lot of their content is also promoted, so it’s unclear how natural the engagement levels are. Even if that is your strategy, you will be amazed at what a difference the occasional sharing of other posts or retweeting will do for you. You may also find that those you retweet or share will choose to follow you as a result.

2. It’s harder to stay active if you only have your own content.

A key to a successful social media presence is activity. It’s well known that tools such as Klout work best when there is a consistent level of updates. The problem is that this is much harder to achieve if you rely exclusively on your own content.

3. Content curation should be varied

When sourcing content for your social media channels you want to make sure it’s varied irrespective of the other points above. A lot of brands take the view that they only want to share their own content, but varied social media accounts are usually the ones that maximize engagement.

Users follow social media profiles because they provide interesting content, and that can be achieved with a mixture of your own content and shared popular content from elsewhere. This is also true the other way though, and you don’t want to have exclusively shared content either. The key is finding the right balance.

Getting social media content curation right can be a tricky, especially if you’re new to social media marketing. The key thing to remember is to not focus too much on the marketing side but more on engagement. It’s clear that being active on social media and providing interesting and varied content are keys to success.
 

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6 Steps to Successful Email & Website Marketing

Although email marketing has fallen in popularity since the emergence of social media, studies have shown that sending targeted emails is still one of the most powerful tools any business has. Email marketing offers the possibility of highly tailored campaigns while at the same time being a cost-effective way of reaching a large volume of customers. Here are six steps that you can take to create an effective email marketing strategy for your business.

1. Have a Professional and Well-Designed Website or Landing Page

Before you do anything else, you need somewhere to direct the people on your email list. You want them to click on a link in your email marketing, and then what? Are you encouraging them to contact you about services, sign up for a webinar, buy a product? You want where they land to look very professional, and to clearly direct them towards your intended outcome. There are a few services that offer to set up these types of pages for you, but I always think it’s best to do it yourself which means having your own website. If you don’t already have one, I really like a2hosting. It’s very fast and reliable, I use it for several of my websites. You can find some promo codes and great deals for their services on this website. Their services are already very reasonably priced, but it never hurts to save a few dollars when you are starting out.

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Check out some articles and videos on creating ‘lead funnels’, these will guide you on how to best set up your website for maximizing the value of your email and other online marketing.

2.Build your list

The first step to efficient email marketing is to build a list of subscribers and make sure this list is constantly growing. Make it easy for customers to sign up to your newsletter by adding a subscribe button in a visible place on your website. In order to encourage people to subscribe, offer them an incentive such as a discount or voucher, and make sure that the subscription form is kept as short and simple as possible. There are lots of great companies that can handle your email marketing for you such as MailChimp, Constant Contact, and Aweber.

3.Personalize emails

Although customers know that marketing emails are sent to a large list of people, they will pay more attention to your messages if they are personalized. Use customizable fields to personalize each email with the subscriber’s name, thus making the message more friendly. Use demographic information and the browsing behavior of customers to tailor the content of your messages. Studies have shown that including personalized recommendations in marketing emails can increase the click-through rate by up to 30%.

4.Make your emails mobile optimized

70% of customers open their emails on mobile devices, and 30% of them use only mobile devices to read their emails. A website or landing page that is or not well formatted for mobile phones can be a frustrating experience to your customers. Make sure your website and emails are mobile friendly, and that users know from the beginning they will have a good mobile experience on your website.

5.Stay consistent

Consistent email marketing helps build a relationship with your subscribers and makes it more likely that they will purchase items from your website. Stick to a schedule when delivering your emails, so that your customers become familiar with them and learn to expect them. Keeping your style and content consistent is also important, as your subscribers will learn to recognize your messages and not dismiss them as spam.

6.Encourage social sharing

Including social sharing buttons in your emails is crucial, as each share considerably increases your pool of potential customers. Statistics show that emails with social sharing buttons generate a 100% higher clickthrough rate than those without them. When adding social sharing buttons to your website, consider which social platforms are most popular with your customers.

Email marketing might have fallen out of favor in the past years, as social media platforms keep increasing in popularity. However, due to its cost-effectiveness and the easiness to target campaigns to a large number of people, email marketing still makes a very effective tool. Making subscribing easy for your customers, delivering personalized emails, staying consistent and encouraging social sharing are all important steps to a successful email marketing strategy.