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6 Steps to Successful Email & Website Marketing

Although email marketing has fallen in popularity since the emergence of social media, studies have shown that sending targeted emails is still one of the most powerful tools any business has. Email marketing offers the possibility of highly tailored campaigns while at the same time being a cost-effective way of reaching a large volume of customers. Here are six steps that you can take to create an effective email marketing strategy for your business.

1. Have a Professional and Well-Designed Website or Landing Page

Before you do anything else, you need somewhere to direct the people on your email list. You want them to click on a link in your email marketing, and then what? Are you encouraging them to contact you about services, sign up for a webinar, buy a product? You want where they land to look very professional, and to clearly direct them towards your intended outcome. There are a few services that offer to set up these types of pages for you, but I always think it’s best to do it yourself which means having your own website. If you don’t already have one, I really like a2hosting. It’s very fast and reliable, I use it for several of my websites. You can find some promo codes and great deals for their services on this website: https://couponcodehoster.org/a2-hosting-promo-code/. Their services are already very reasonably priced, but it never hurts to save a few dollars when you are starting out.

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Check out some articles and videos on creating ‘lead funnels‘, these will guide you on how to best set up your website for maximizing the value of your email and other online marketing.

2.Build your list

The first step to efficient email marketing is to build a list of subscribers and make sure this list is constantly growing. Make it easy for customers to sign up to your newsletter by adding a subscribe button in a visible place on your website. In order to encourage people to subscribe, offer them an incentive such as a discount or voucher, and make sure that the subscription form is kept as short and simple as possible. There are lots of great companies that can handle your email marketing for you such as MailChimp, Constant Contact, and Aweber.

3.Personalize emails

Although customers know that marketing emails are sent to a large list of people, they will pay more attention to your messages if they are personalized. Use customizable fields to personalize each email with the subscriber’s name, thus making the message more friendly. Use demographic information and the browsing behavior of customers to tailor the content of your messages. Studies have shown that including personalized recommendations in marketing emails can increase the click-through rate by up to 30%.

4.Make your emails mobile optimized

70% of customers open their emails on mobile devices, and 30% of them use only mobile devices to read their emails. A website or landing page that is or not well formatted for mobile phones can be a frustrating experience to your customers. Make sure your website and emails are mobile friendly, and that users know from the beginning they will have a good mobile experience on your website.

5.Stay consistent

Consistent email marketing helps build a relationship with your subscribers and makes it more likely that they will purchase items from your website. Stick to a schedule when delivering your emails, so that your customers become familiar with them and learn to expect them. Keeping your style and content consistent is also important, as your subscribers will learn to recognize your messages and not dismiss them as spam.

6.Encourage social sharing

Including social sharing buttons in your emails is crucial, as each share considerably increases your pool of potential customers. Statistics show that emails with social sharing buttons generate a 100% higher clickthrough rate than those without them. When adding social sharing buttons to your website, consider which social platforms are most popular with your customers.

Email marketing might have fallen out of favor in the past years, as social media platforms keep increasing in popularity. However, due to its cost-effectiveness and the easiness to target campaigns to a large number of people, email marketing still makes a very effective tool. Making subscribing easy for your customers, delivering personalized emails, staying consistent and encouraging social sharing are all important steps to a successful email marketing strategy.

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Matembiance Theme

Matembiance theme - piuma linux
Update: The Matembiance theme is no longer supported. You may continue to use it, but we advise that you choose another theme for your Linux distro.

Ambiance MATE Theme

The current version of Piumalinux is based on Ubuntu Precise Pangolin 12.04 LTS. It means that Piumalinux receives all the long term support updates. Nonetheless Piumalinux’s desktop environment is not Ubuntu’s Unity, or Xubuntu’s Xfce, or Kubuntu’s KDE. In fact, its DE is Mate, the so called “Traditional Desktop Environment”, that is a fork of Gnome2. Piumalinux sets up a special theme for Mate 1.6, called Matembiance, very similar to Ubuntu 10.04’s Gnome2 theme.

Piumalinux system is very light, lighter than many other distros which run Mate DE: this is possible because of pure Mate DE, not many startup services and only a few graphical tweaks. Everyday users don’t need lots of services, but the right services at the right time. We tried to keep a reasonable number of running apps and services, avoiding the unnecessary ones. Just like every Ubuntu based OS, also Piumalinux is very scalable, and if you do not find an application or a service you need at that time, you will install it very easily.

The word “Piuma” inside Piumalinux means in Italian “feather”, referring to lightness and agility. If you want to recap Piumalinux in an algorithm, you can say: “Ubuntu’s Core + Mate Desktop Environment”. Under the surface of the current release, Piumalinux2012, you’ll find these main features:

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Help, Info

Download Piumalinux

Here you can get the last stable release of Piumalinux (and the old ones). You can download it directly through SourceForge or SpiderOak (please note that SourceForge is quicker).

Date release: July 2013
Size: ca. 768 mb
Architecture: 32 bit (PAE kernel)
Checksum: f69e093d49bafd81f46e16abb0fff36b piumalinux2012-1.3_x86_PAE.iso
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Piumalinux2012-1.3_x86_PAE
Piumalinux2012-1.3_x86_64

Date release: July 2013
Size: ca. 782 mb
Architecture: 64 bit
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Piumalinux2012-1.3_x86_64
Note for the live session

When you launch the live session of Piumalinux (via CD or USB) Casper (the tool that runs a live preinstalled system from read-only media) asks you the username and the password. You must insert:

username: piuma
password: blank (no password: just give enter)
Of course, when you install the system, you can choose your personal username and password!

Piumalinux2012-1.2

Date release: May 2013
Size: ca. 695 mb
Architecture: 32 bit (PAE kernel)
Checksum: f8bec7b8042fa22366d05c6816e9b850 piumalinux2012-1.2.iso
Note for the live session

When you launch the live session of Piumalinux (via CD or USB) Casper (the tool that runs a live preinstalled system from read-only media) asks you the username and the password. You must insert:

username: piuma
password: blank (no password: just give enter)
Of course, when you install the system, you can choose your personal username and password!

Help

Welcome to Piuma Linux Forms!

Update: Do to heavy spamming, the forums have been closed. The forums themselves have been kept here for archiving purposes only. You will not be able to post anything new here.

piuma linux forums archived

Help, Info

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Spreading and publicizing Piumalinux!